Our Process:
The prototyping processes was very interesting overall. The approach our group took was we started with thinking about how we could demonstrate our product as clearly as possible. Our product requires a significant amount of software and programming, which is something we are not capable of producing in such a short time. As a result, we decided that we could create an app mock-up to show how the application would work. We did so using an application called Marvel, which allowed us to animate screens to show the potential functionality. This method was very useful in gaining feedback from our peers, as they could visualize exactly we are going for. We also put together a website, in order to help users better understand the functionality of the product and the possibilities it presents.
In addition, we created a physical product of our frame to show a realistic representation of how our prototype would exist in someone’s home. The physical frame allows for viewers to better grasp how the product would fit in to their daily lives. Whereas the app mockup is something that onlookers can click through and physically hold, the frame is meant to bring it all together. Furthermore, we created a storyboard to complete our preliminary prototype display. The storyboard contains a variety of interesting quotes and facts, which aim to connect emotionally with viewers. A large part of our prototype is selling people as to why this product makes sense for Facebook’s company direction and image, which need serious restructuring. When we pitch the product, we plan to really focus in on this angle.
Moving Forward:
As we continue to work on and improve our prototype, we will look to incorporate product feedback and see where we can make changes. For example, after presenting our design to some of our classmates, we received a few recurring criticisms. One such critique was that given Facebook’s recent track record with security, people might not feel comfortable putting a physical product into their homes. This was a great point, so we talked about adding a lens cap to the frame’s camera to try to gain trust back from users. A second main critique we received was that people were having trouble distinguishing the frame from an app that could be pulled up on a smart television. This is certainly a challenge, but I believe that we could convince potential customers that our product is differentiated.
A possible next step that we talked about is to incorporate a commercial as an iteration to the overall prototype. A commercial would help walk users through different ways to use the app, and ultimately help them better understand our vision. Also, a commercial would better illustrate who our target market is and why the product is of value to them. It has been awesome to see how the product has evolved over time and I look forward to seeing what changes come in the future.